The important role of ‘design’ in website development

What can a professional website design do for your business? Probably more than you think. It can grow your business, increase your sales, improve your brand and improve your communications with your customers. In fact, one of the best ways to attract new customers is through internet marketing.

Website design and the importance of first appearances

Your website is your digital first impression. It is your chance to inspire your website visitors who are ready to judge your business “within seconds”. An outdated or visually unappealing website will cause people to leave your website for one of your competitors. Up to 38% of website visitors will leave a site if the layout is unattractive.

Some website visitors feel that your website design is an indication of your customer service levels. If your customers see that you don’t put any effort into a professional website design, they may assume that you aren’t going to put any effort into your customer service either. Potential customers would prefer to engage with a business that will help them, answer their questions and provide the service or product they are looking for without disappointment.

A professional website builds trust with your customers, and invites potential new customers to see your business as a brand they can trust. It is essential to remember that customers are looking to spend their hard earned money, they have good reason to be picky about how and where they spend it. Up to 75% of a visitor’s first impression of a business can be based on the website design alone.

Good first impressions with a professional website design is a great way to build trust. Many people view outdated websites as a sign of a “seedy or shady” business, and they will find another business that doesn’t give them any cause for doubt.

This is another reason to have a professional website design — your competition is doing it — so why not you? Your customers are expecting you to keep up with the times, and if you don’t, they will take their money to a business that does.

Website design and the importance of a user friendly experience

A professional website design is one that will give your customers exactly what they are looking for, which is important because 88% of visitors are less likely to return to a website after a bad user experience.

According to an article by Smart Insights;

“The more user-friendly your website is, the more likely it is that people will engage with your content and take the desired action.”

A professional website design allows you to guide your customers towards key information, special offers, promotions or calls to action. Your customers will benefit from an easy and pleasant experience while using your site, and you will benefit from an increase in website visitors and higher conversion rates.

Website visitors are looking for user friendly websites with good readability, easy navigation, mobile friendly sites that work just as well on cell phones, tablets and laptops. And most importantly, they are looking for a speedy loading time.

Readability and navigation are all about how easily, and how quickly a visitor can scan your pages to find the information, the keywords, or the links they are looking for. Many factors come into play; the layout, the colours, the fonts and typeface sizes, the efficacy of the branding and communication, etc. It’s why having a professional website designer with design experience gives you a competitive edge over others.

Leave your competition behind and book a free consultation with a professional at 6ix Developers today.