Hate it or love it, social media is not going anywhere anytime soon. And if you are a business owner, it must become a part of your business. The best time to get on board with social media was quite a few years ago, but the second best time is now.
The majority of your audience is already spending their time on social media. Your customers are out there, you just need to connect with them, and get their attention. The downside of social media is that it requires constant work and dedication. The upside is that a little goes a long way, you’ll find great audiences and greater return with small investments.
Customers these days don’t just want to buy from a solid company with a solid reputation and good services or products: they want to be inspired. They want to feel as though they are a part of a community of similarly minded folks. They want to know who they are buying from and see the behind the scenes of what you represent.
Many customers are looking to spend their money on a business they truly believe in. And that’s where your social media accounts come in.
Social media is also a quick and efficient way to update your customers about specials, new services and products, or even just new operating hours. Alternatively, if you are a new business, it is the fastest way to get your name out there, find new customers, and build a brand.
The younger generations don’t check the phone book when they are looking for a service or product in their neighbourhood, they go online. And as this generation gets older, you want to capitalize now on the relationships that can be built via your social media channels.
The experienced social media team at 6ix Developers can get your brand name out there and take your business to the next level.
One of the great things about social media is that you can use it to achieve your business goals, whatever they may be. Instagram can be used to create a stronger sense of community and stay in touch with customers during the pandemic, or it can be used to sell your products. Many second hand clothing stores now sell entirely through an Instagram, avoiding one of the biggest startup costs of renting a storefront.
If your social media goals are an increase in sales, then you should consider hiring a professional social media marketer to design your strategy. Hiring a social media marketer from your website developer gives you the best of both worlds. It gives you someone who not only understands your website design, and social media marketing — but how to make them work together.
With professional advanced social media marketing, you can target the audience who visited your website, and then left your website without purchasing anything, and get a second chance to capture those missed opportunities and lost sales.
Specialized social media marketers know how to create paid Facebook, Instagram and Twitter Ads that will give you the best return on your investments. They can also build a social media strategy to maximize your audience reach through passive, organic growth.
Many businesses have come to realize the essential role of social media, others have shut down their storefronts and now take orders entirely through their website design, or through social media.
If you want to learn more, ask questions, or get started today on building a social media marketing strategy that works with your website design, contact 6ix Developers.
6ix Developers offers a free online consultation, so what have you got to lose?
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