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Growing online business trends in 2021
At the beginning of 2020, no one could have predicted that planes and hotels would sit empty while jigsaw puzzles and arts supplies would become a hot commodity. The change in our day to day lifestyles has created an increased demand for indoor activities that keep...
Lessons learned from 2020 that can help you launch your own online business
The changes made to our day to day lives created some major changes in our consumption habits. Online shopping has become the new normal, and this trend is expected to continue long after the end of the pandemic. And while some industries have suffered, others haven’t...
New Year, new resolutions to grow your business
It’s a brand new year, but businesses are facing many of the same old problems. Safety regulations and lockdowns continue to be enforced to limit the spread of COVID-19 across Canada. As a business owner, you have two options. You can let it bring you down, or you can...
The important role of ‘design’ in website development
What can a professional website design do for your business? Probably more than you think. It can grow your business, increase your sales, improve your brand and improve your communications with your customers. In fact, one of the best ways to attract new customers is...
What to expect when you work with a website designer
If you aren’t yet sure if you want to work with a website design company or not, it may help to better understand what that process would look like. Every website design project is unique, but the general process stays the same. Whether you want your first website, or...
How to use social media to boost your business
Hate it or love it, social media is not going anywhere anytime soon. And if you are a business owner, it must become a part of your business. The best time to get on board with social media was quite a few years ago, but the second best time is now. The majority of...
Successful website designs that are thriving during COVID-19
Some businesses came to a crashing halt, others saw their sales skyrocket. The key difference being whether their website design or app was already designed for online, contact free service. Even when it comes to small, local businesses, the ones that saw their sales...
Why you should hire a certified Google Ads specialist
A Google Ads campaign is targeted advertising, it helps users who are searching for your product/service using a Google keywords search. Google Ads is one of the leading ways to drive traffic to your website, and ultimately increase your sales. Google is the...
How to use social media to boost your business during a lockdown
With another probable lockdown looming on the horizon, it’s essential to use this opportunity to maximize the potential of social media marketing to sustain your business. It may be tempting to think: If the doors of my store are closed, why should I concern myself...
How website design has played an important role in supporting local business
With Covid19 came a swift and dramatic change in everyday life, work and business. Stuck at home, everyone became an amateur baker, as sourdough photos flooded Instagram. Streets normally jammed with traffic were empty, and the daily commute of the average office...
Website design 101: Why website design matters
The entire concept of website design can be confusing, overwhelming even, to just about everyone who isn’t an actual website designer. So we’ve decided to make your life easier, and we’ve written up a little summary of website design basics. Understanding the basics...
Website design and innovation in a time of change and uncertainty
With the looming possibility of a second surge of Covid19 cases, all businesses must be prepared and planning for a possible second lockdown in the fall. And if they hope to survive another lockdown, they had better continue to implementing the necessary changes...
3 Reasons for restaurants to start investing in Google Ads management
The loss of small local businesses due to Covid19 threatens to change the very landscape of our cities. The mom and pop restaurants, the hipster coffee shops, the bakeries worth the lineup, the fresh fruit and veggie shops on the corner. Restaurants can outlast the...
New ideas, new websites, new customers: How SEO can fuel your business
When the pandemic hit Toronto, business owners were thrown for a loop. Some business owners had to close their doors, and many more are facing an uncertain future. Despite all the fear and the uncertainty, there is one silver lining — a new group of...
A New Website Design for a New Economy
The Covid19 lockdown had an impact on all Canadians as our day to day schedules drastically changed to comply with new government regulations. Some found themselves with no free time, struggling to balance working full-time from...